About
Business Web Creations
Senior technical SEO, AI search, and organic growth consulting, led directly by David Hallstrom II.
Senior Search Leadership, Close to Execution
Business Web Creations provides senior search consulting across Technical SEO, AI Search, AEO, GEO and organic growth, led by David Hallstrom II. For organizations that need ongoing executive-level ownership rather than a project-specific engagement, BWC also provides fractional SEO leadership. BWC helps businesses strengthen search infrastructure, improve traditional and AI-assisted discovery, and connect visibility to measurable business results.
David is a Technical SEO and AI Search leader with more than 19 years of experience across fintech, automotive, insurance, sports betting and other competitive digital markets.
His work combines senior leadership with hands-on implementation across enterprise Technical SEO, site architecture, internal linking, programmatic SEO, structured data, AEO, GEO, AI-assisted search, analytics, content systems and conversion optimization.
David Hallstrom II
As Director of SEO & AI Search at Business Web Creations, David draws on experience leading SEO and organic-growth programs across enterprise platforms, startups and multi-domain portfolios, including leadership of a 65-person SEO and content organization at Quote.com.
David brings hands-on technical SEO expertise to senior leadership, working with product, engineering, editorial, design and analytics teams to improve site architecture, crawlability, indexation, internal linking, structured data and organic conversion performance. His experience includes Edmunds.com, LendingTree, OddsTrader.com and Quote.com. View David Hallstrom II’s LinkedIn profile for his professional background.
- OddsTrader.com: 4,000 to 407,000 monthly organic visitors.
- CreditReport.com: 1,141% organic traffic growth in six months.
- Edmunds.com: 8 million to 12 million monthly organic visits.
- MyFreeScoreNow: more than 220% year-over-year conversion improvement.
- Quote.com: SEO leadership across more than 45 domains and a 65-person organic organization.
- LendingTree: enterprise SEO architecture across 14 financial verticals and hundreds of thousands of URLs.
Technical SEO, AI Search, AEO, GEO & Organic Growth Capabilities
Business Web Creations combines Technical SEO, AI Search, AEO, GEO, scalable organic growth systems and hands-on implementation to solve complex search problems across enterprise websites and growth-focused organizations. The work spans crawlability, site architecture, structured data, entity signals, answer and generative search visibility, internal linking, content systems, analytics and cross-functional execution.
Technical SEO and Site Architecture
Improve the technical foundation that determines how efficiently search engines discover, render, interpret and retain important pages across complex websites.
- Crawlability and indexation
- Site architecture and internal linking
- SEO migrations and redesigns
- Structured data, performance and technical QA
AI Search, AEO & GEO
Strengthen the signals that help traditional search engines and AI-assisted systems understand entities, retrieve useful information, answer questions and connect authoritative content with relevant topics.
- AI search optimization
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Retrieval and citation readiness
- Entity signals, citations and semantic relationships
Organic Growth Systems
Build repeatable organic growth systems that can scale across large page sets, templates, content programs and data-rich websites while staying connected to measurable business outcomes.
- Programmatic SEO
- Scalable landing-page and content systems
- Content architecture and template strategy
- Search analytics, conversion paths and measurement
Cross-Functional Search Implementation
Move search priorities beyond recommendations by working directly with the teams and systems responsible for implementation, QA and release management across Technical SEO, AI Search, AEO, GEO and organic growth initiatives.
- Direct CMS implementation
- Engineering requirements and technical tickets
- Product, content and analytics collaboration
- QA, release validation and follow-through
Flexible Search Consulting & Implementation Model
David leads BWC strategy and execution directly. When an engagement requires additional capacity, BWC can draw on experienced contractors who previously worked as David’s direct reports.
This structure provides access to specialists who already understand David’s technical standards, working methods and expectations for quality.
Search Consulting & Leadership FAQ
Will David Hallstrom work directly on my project?
Yes. David Hallstrom works directly on SEO strategy, technical reviews, prioritization, and implementation planning. Depending on the engagement, he also works in the CMS and with your engineering, content, and analytics teams to implement and verify improvements.
Can you work with our existing agency or SEO team?
Yes. BWC can work alongside your agency or internal SEO team to diagnose technical issues, prioritize opportunities, document requirements, review implementations, and coordinate with developers and content teams. Your existing team can retain day-to-day ownership while BWC supplies targeted expertise.
What types of engagements do you offer?
BWC offers technical SEO audits and reviews, scoped projects such as site architecture or migration support, ongoing consulting for implementation and optimization, and fractional SEO leadership for teams that need senior direction without a full-time executive. The scope is determined by your goals, existing resources, and the work required.
Do you work with both startups and enterprise companies?
Yes. BWC supports startups building their first scalable search program and established businesses managing large websites, platform migrations, technical SEO issues, or multiple teams. The engagement is scoped to your site’s complexity, internal resources, and business priorities.
Can David help us hire a permanent SEO leader?
Yes. As a fractional SEO leader, David can help define responsibilities and hiring criteria, evaluate candidates’ technical and strategic capabilities, and document priorities and processes so the incoming leader can take over with a clear plan.
Do you use outside specialists?
When a project needs skills or capacity beyond its core SEO scope, BWC may coordinate with outside specialists. David remains responsible for SEO direction, priorities, and reviewing the work against the agreed requirements. Any specialist involvement should be established as part of the project scope.
Bring senior search leadership and hands-on execution to your next challenge.
Whether you need Technical SEO, AI Search, organic growth consulting, or senior search leadership, tell us what your team needs and where you want to go next.