MyFreeScoreNow.com
SEO Case Study
FEATURED OUTCOME
More Than 220% Year-Over-Year Conversion Improvement
MyFreeScoreNow offered a free-trial credit report and score product that converted into a recurring monthly membership.
The project reflects BWC’s broader SEO and conversion strategy, where search visibility is tied directly to user behavior and measurable business outcomes.
Growth depended on attracting qualified visitors, converting them into trial starts, improving signup performance and reducing problems that could lead to cancellations or chargebacks.
David Hallstrom II owned the SEO, acquisition, analytics and conversion side of the funnel.
ROLE CONTEXT: Case study reflects work performed by David Hallstrom II in a prior employed role. It is not presented as a Business Web Creations client engagement.
Results at a Glance
220%+
Year-over-year conversion improvement
SEO + Paid
Integrated acquisition
Full Funnel
Analytics and conversion tracking
Support Data
Signup messaging improvements
Project Overview
Company
MyFreeScoreNow, Inc.
Industry
Consumer finance and credit monitoring
Role
Senior SEO and Growth Lead
Primary Focus
SEO, paid acquisition, conversion optimization, analytics, trial starts, recurring membership and customer retention
The Challenge
The business needed to grow trial starts while maintaining a clear customer experience and protecting recurring revenue.
Success could not be measured only by clicks or leads. The company needed qualified customers who understood the offer, completed signup, converted to paid membership and avoided preventable billing confusion.
The project required coordination across acquisition, landing pages, tracking, billing questions, cancellations and customer support.
What David Owned
David personally executed and coordinated the acquisition, conversion and support work. There was no separate paid-media team.
He connected acquisition, conversion and support data across the customer lifecycle.
- Search engine optimization.
- Content marketing.
- Social media.
- Google Ads and Facebook Ads.
- YouTube promotion.
- Landing-page and signup testing.
- Google Tag Manager conversion tracking.
- Technical implementation priorities.
- Customer-support and chargeback workflows.
The Strategy
Build Qualified Organic Acquisition
Credit education and high-intent content were used to attract potential customers who were actively researching credit reports, scores and monitoring products.
The objective was to grow organic trial starts and reduce dependence on paid acquisition over time.
Improve the Signup Experience
Signup pages were tested and refined across headlines, offer messaging, trust signals, form fields and CTA placement.
The goal was to increase trial starts while reducing confusion and unnecessary abandonment.
Track the Complete Funnel
Google Tag Manager was used to connect visits, landing-page behavior, signup forms, trial starts and paid conversion.
This made it possible to evaluate channels and pages according to customer and revenue outcomes.
Use Support Data to Improve Acquisition
Customer questions, cancellation reasons, billing disputes and chargeback patterns revealed where acquisition messaging needed to be clearer.
Those insights were used to improve expectations before customers entered the trial.
Execution
- Executed SEO and content marketing.
- Managed Google Ads, Facebook Ads, social media and YouTube promotion.
- Tested landing pages and signup flows.
- Implemented Google Tag Manager conversion tracking.
- Connected acquisition data with customer-support and chargeback insights.
Business Impact
The combined SEO, paid acquisition, analytics and conversion program improved conversions by more than 220% year over year.
The work also produced consistent growth in qualified traffic, leads and recurring revenue while connecting marketing decisions to retained paying members.
The project created a more complete growth model by connecting acquisition with conversion, billing, support and retention.
Instead of optimizing only for visits or lead volume, decisions could account for signup quality, paid conversion, customer understanding and recurring-revenue performance.
Frequently Asked Questions
Why combine SEO and paid acquisition?
Combining organic and paid acquisition helped compare which channels brought visitors who completed signup, rather than judging performance only by clicks or sessions. Landing-page and conversion data could then guide improvements to messaging, page experience, and the acquisition funnel.
How was marketing activity tied to conversions?
Measurement connected acquisition channels and landing-page activity with signup and conversion events. This helped identify which traffic sources contributed to customer acquisition, where visitors abandoned the process, and which pages or steps needed improvement.
How did customer feedback improve marketing?
Customer support questions and cancellation reasons helped identify where acquisition messaging set the wrong expectations or where signup created unnecessary friction. Those insights could inform clearer landing-page copy, better offer explanations, and changes to the conversion experience.
What role did landing-page testing play?
Testing helped improve headlines, offers, trust signals, forms, and calls to action so more qualified visitors completed signup.
How was success measured?
The program focused on conversion performance, including more than 220% year-over-year conversion improvement.
What is the main lesson from this case study?
Traffic growth is more valuable when acquisition, analytics, messaging, signup UX, and customer feedback are managed together.
Last updated: September 2026
Sources & External Context
MyFreeScoreNow's current site describes its credit-monitoring and credit-information services, including access to credit reports and scores, alerts and membership services.
Related SEO Case Studies
See all SEO case studies, or review the CreditReport.com SEO growth case study for another fintech acquisition example.
Improve the Entire Acquisition Path
Business Web Creations helps organizations connect SEO, analytics, conversion paths and customer insight to measurable growth.
David brings this same acquisition-and-conversion approach to Business Web Creations.